John Beck

JohnBeckAs Vice President, User Experience, John leads the development of our human-centered design methodology, and team of dedicated, passionate, and highly-skilled specialists in design research, information design, product interaction, and user interface design. Through John’s leadership, TrueFit helps our clients create innovative web, mobile, social media and commercial software products with positive practical impact.

John is part of TrueFit’s business development team and is skilled at helping clients understand the impact of good user experience and the best practices for success drawn from years of experience working with several of the world’s most distinguished health and technology brands including Samsung, Precor, Rolls-Royce, Kodak, and BodyMedia.

Prior to joining TrueFit, John served as a Co-Founder and President of Gist Design, acquired by TrueFit in 2013. John has also served as a Senior Interaction Designer at wearable body monitoring pioneer, BodyMedia, who was recently acquired by Jawbone.

John’s work has been cited in many industry and commercial publications including the Wall Street JournalThe New York TimesWired Magazine,Business Week, and Engadget. John’s work has won numerous design and innovation awards including the IDEA Gold Medal sponsored byBusinessweek and the Industrial Designers Society of America. He also serves as occasional lecturer and teacher.

John is a devoted husband to wife, Kim, and father of four. When he needs perspective, you will likely find him on the wooded trails of Western Pennsylvania (or playing videogames with his kids).